WILsquare Capital, a St. Louis-based private equity firm, announced today its portfolio company Crown Products, Inc. has completed the acquisition of substantially all of the assets of Jer-And, Inc., a leading distributor of flooring and flooring installation solutions based in St. Louis. Terms of the transaction were not disclosed.

Founded in 1992, Jim Simek and his team have established Jer-And as a premier provider of flooring and flooring installation solutions in St. Louis and surrounding areas. A strong culture of knowledge, commitment to their customers and success permeates the organization and is the foundation of its service and delivery model.

“WILsquare Capital enjoyed building a relationship with Jim Simek and his team over the past year,” said Jack Randazzo, Director at WILsquare Capital. “Jer-And’s longstanding vendor and customer relationships across Missouri and Southern Illinois have allowed the company to deliver an unrivaled combination of product knowledge and service to its customers over the past 28 years.  We are very excited about their addition to the Crown platform.”

“Our acquisition of Jer-And as part of our Crown Products platform continues the expansion of our footprint across the Midwest and Rocky Mountain region,” said John DeYoung, CEO of Crown Products, Inc. “We are driven to continue to better serve the industry and our customer base with additional products and operational resources through expanding locations and reach. We are very appreciative of the trust Jim and his team is placing with us in joining our team to execute Jer-And’s continued growth.”

"We are excited for our partnership with Crown Products and WILsquare Capital,” said Jim Simek, President at Jer-And, Inc.  “Both organizations share the same values, ethics and growth aspirations as Jer-And. We are eager for the growth opportunities these new relationships will make available to us, including growing our product offering and extending our geographical reach. While maintaining separate and distinct market and brand identities in our regions, our inclusion as part of the Crown platform  will give us increased opportunities to work collectively to enhance our value with our customers and vendors, each with a market-focused approach.”

About WILsquare Capital

WILsquare Capital is a St. Louis-based private equity firm focused on acquiring and growing lower-middle market businesses in the Midwest and Southern United States, with an emphasis on business services, niche manufacturing, distribution and technology companies. The firm is currently investing out of WILsquare Capital Partners Fund I, L.P and WILsquare Capital Partners Fund II, L.P.